This project is a part of the Final Major Project at my MA Photography study at Falmouth University.

“Prophesying catastrophe is incredibly banal. The more original move is to assume that it has already occurred». (Baudrillard 1996).

Susan Sontag describes photography´s role in the capitalist society. Images is used to support the ruling ideology through advertising, tv- series and political campaigns.

Images is used to support and stimulate consumerism, using information «to exploit natural resources» and «increase productivity». (Sontag 1979).

Institutions of power are creating their own narrative and version of the reality to fit their own goals and ideology.

The market and the hyperreal economy is not connected to reality, it is based on assumptions, psychology, equations, superstition and algorythms.

According to Liz Wells, Jean Baudrillard describes this reality as follows:

«Baudrillard and other postmodernists have also recognised the impact of spectacles and media messages in the late twentieth and twenty-first century. They have described the world of spectacle as a hyperreality, as a form of representation in which mediated images appears more real than reality itself».

«Baudrillard argued that we live in a world of simulations where images of reality circulate through the media and impact on our understanding of the world more than lived experience.» (Wells, 2015).